MiH Jeans is the go-to brand for beautiful quality, tailored jeans and effortless, feminine clothes to wear with them. Renowned for expertly cut denim in keeping with its 70s heritage and perfect seasonal staples in luxe fabrics, from best of their kind producers, MiH is a lifestyle brand for the modern woman. Relaunched in 2006, after a 30 year break, Chloe Lonsdale – goddaughter of the original founder - identified a gap in the market for understated, sophisticated jeans with minimal branding. Worn by the coolest 70s icon from Jane Birkin to Farrah Fawcett, today their celebrity following includes Gwyneth Paltrow, Jessica Alba and Rachel Weisz.