Sylvie tried to find soft clothing in which she could relax without giving in on style, and could not find any... Lounge Lover was created in 2005. Lounge Lover is an affordable luxury collection of wearable classics and minimalist styles which transport the wearer from their busy lives to a soft and happy place, allowing them to embrace life in the most relaxed way. Not just an easy chic lifestyle label, more a relaxed state of mind, Lounge Lover creates urban and luxury clothing with a subtle fashion content and an emphasis on softness. The collections are designed for lounging, relaxing, feeling good and beautiful. Sylvie, has been in love with fashion and clothing from a very young age. She grew up in the North of Belgium, as the eldest of three girls. She played tennis and modelled, before studying Economics at the University of Ghent. Finishing her degree with a thesis on the Belgian Textile Industry, she decided that she would explore the world of fashion, and has been working with clothing ever since. Leading a busy life, she was desperately looking for some easy and soft clothing in which she could lounge and relax wherever she was...She realized there was no such thing, so pregnant with her first baby girl, she decided to give her business idea a chance. By 2005 Lounge Lover was born. Sylvie is based in London and lives with her husband and two daughters. She says: "Lounge Lover's lifestyle is simply to embrace life in the most relaxed way. Our new collections have been designed purely for lounging, relaxing, feeling good and feeling beautiful… Our relaxed luxury is all about lifestyle."