'Avelon is a fashion brand and we think it's the most beautiful in its kind', says Erik Frenken, the designer behind this new and exciting brand. Avelon is also sold at Dolce & Gabbana's multi-brand boutique where is was personally chosen and where it is one of the top three sellers. 'We aim to be special & limited without being "exclusive", continues Frenken. If you are aware of your sense of style and aim to be recognized for showing an understated personal signature we think you will like Avelon'. Luxury garments with an edge combining delicate elements with a couple of rough touches plus a few devils put into the details make this an exciting collection to watch and wear. 'We like to describe our type of fashion as the 'Duck-taped Cocktail dress' because even though we want our clothes to be realistic and affordable, they should always be special and distinguished. We want to create an independent and season-less look for every occasion.'